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The importance of the services sector can not be overstated;
it employs a large and growing proportion of workers in the
industrialized nations. The services sector includes a number
of large industries; indeed, services employment in the U.S.
is at 82.1 percent, while the remaining four economic sectors
(i.e., manufacturing, agriculture, construction, and mining),
which together can be considered to be the “goods”
sector, employ the remaining 17.9 percent. Yet, university
research and education have not followed suit. The majority
of research is still manufacturing- or hardware-related and
degree programs are still in those traditional disciplines
that were established in the early 1900s. Clearly, services
research and education deserve our critical attention and
support in this 21st Century when the computer chip, the information
technology, the Internet and the flattening of the world have
all combined to make services – and services innovation
– an indispensable engine for global economic growth.
Of course,
the manufacturing sector provides critical products (e.g.,
autos, computers, aircrafts, telecommunications equipment,
etc.) that enable the delivery of effective and high-quality
services; equally clear, the services sector provides critical
services (e.g., financial, transportation, design, supply
chain, etc.) that enable the production, distribution and
consumption of efficient and high-quality products. Moreover,
such traditional manufacturing powerhouses like GE and IBM
have become more vertically integrated and are now earning
an increasingly larger share of their income and profit through
their services operation.
We
can and should build services research and education on what
has occurred in manufacturing research (especially in regard
to customization and intellectual property) and education;
indeed, services and manufactured goods become indistinguishable
as they are jointly co-produced in real-time. Fortunately,
inasmuch as manufacturing concepts, methodologies and technologies
have been developed and refined over a long period of time
(i.e., since the 1800s), the complementary set of concepts,
methodologies and technologies for services are more obvious.
However, while new technologies (e.g., the Internet) and globalization
trends have served to enable, if not facilitate, services
innovation, the same technologies (e.g., the Internet) and
21st Century realities (e.g., terrorism) are making services
innovation a far more complex problem and, in fact, may be
undermining previous innovations in both services and manufacturing.
Finally, there
is a need to define a “knowledge-adjusted” GDP
metric that can more adequately measure the growing knowledge
economy, one driven by intangible ideas and services innovation.
Established
in 1990 – the Center for Services Research and
Education (CSRE) at Rensselaer Polytechnic Institute
(RPI) - has been responsible for our substantial activities
in furthering services research and services education. The
center's goal is to increase the understanding of the service
sector and it’s functioning, and to educate a stream
of students, managers and leaders, who will seek careers in
the services industries.
For
More information on the Center of Services Research and
Education, contact:
Dr.
Daniel Berg
Building CII, Room 5017
Rensselaer Polytechnic Institute
Troy, NY 12180
Phone: (518) 276-2895
Email: bergd@rpi.edu
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